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Santa Rosa, CA Investment Data and Rental Metrics
Investment Data & Rental Metrics
LTR & STR financial performance, market growth indicators, and school ratings.
LTR Financial Performance
Median Price
LTR Rent
$2,544
Monthly Cash Flow
-$1,583
Principal + Equity
$2,856
Annual Total Gain
$15,269
Cash on Cash
-10.77%
Net ROI %
STR Financial Performance
Median Price
Avg. Daily Rate
$396
Occupancy Rate
58.06%
Monthly Revenue
$5,152
Monthly Cash Flow
$251
Principal + Equity
$2,856
Annual Total Gain
$37,287
Cash on Cash %
1.71%
Net ROI %
Market Health & Growth
Median Income
$97,410
Population
177,216
LTR Renter %
43.83%
Forecast (1 yr)
-1.53%
Appreciation (1 yr)
-3.7%
Appreciation (5 yr)
16.22%
Appreciation (10 yr)
47.11%
Job Growth
-0.02%
LTR Rentability
Moderate
STR Demand
57
STR Rentals
555
Top Public Schools
A-Maria Carrillo High School
A-Yulupa Elementary School
A-
A-
A-
Market Grades and Information
Best Places to Live Ranking
Public school quality, cost of living, commute, and lifestyle ratings.
C
Overall
Top-level market grade
Healthiest Cities in America
#72out of 229 markets
Healthiest Places to Live in America
#72out of 230 markets
Best Cities for Outdoor Activities in America
#60out of 229 markets
B
Public School
C-
Crime And Safety
D-
Housing
B
Nightlife
C
Good For Families
Diversity
Jobs
Weather
Cost Of Living
Health And Fitness
Outdoor Activities
Commute
Short-Term Rental (STR) Regulations
Local rules and guidelines for operating short-term rentals in Santa Rosa, CA.
In Santa Rosa, CA, Short Term Rentals (STRs) are regulated by the city's Zoning Code and the Transient Occupancy Tax (TOT) ordinance. Here are some key regulations that an investor should be aware of before purchasing a property for STR in Santa Rosa:
1. Zoning Regulations: The city of Santa Rosa has specific zoning regulations that govern where STRs are allowed to operate. Investors should check the city's Zoning Code to ensure that the property they are interested in purchasing is located in a zone that permits short term rentals.
2. Transient Occupancy Tax (TOT): Santa Rosa requires all STR operators to collect and remit a Transient Occupancy Tax on each rental transaction. The current TOT rate in Santa Rosa is 12%. Investors should be aware of this tax obligation and factor it into their financial planning.
3. Permitting Requirements: In Santa Rosa, STR operators are required to obtain a business license and a Transient Occupancy Tax Certificate in order to legally operate a short term rental. Investors should be prepared to go through the permitting process and ensure that all necessary licenses and certificates are obtained before renting out their property.
4. Occupancy Limits: The city of Santa Rosa has regulations in place that limit the number of guests that can stay in an STR at any given time. Investors should be aware of these occupancy limits and ensure that they are adhered to in order to avoid potential fines or penalties.
5. Noise and Nuisance Regulations: Santa Rosa has noise and nuisance regulations that apply to all properties, including STRs. Investors should be aware of these regulations and take steps to ensure that their guests are respectful of their neighbors and the community.
Overall, investors looking to purchase a property for Short Term Rental in Santa Rosa should be aware of the city's zoning regulations, Transient Occupancy Tax requirements, permitting process, occupancy limits, and noise and nuisance regulations in order to operate their STR legally and responsibly. It is recommended to consult with a local real estate attorney or property management company familiar with STR regulations in Santa Rosa for further guidance.
Market Trends Over Time
Explore 25 years of market data for Santa Rosa, CA, including median property prices, long-term rental rates, and days on market — identify growth potential and gauge market stability.
Median Price
Median Rent
Days on Market
Nearest Markets
Explore nearby investment markets close to Santa Rosa, CA.
The LTR Genie Score of Santa Rosa, CA is 43, indicating a moderate level of rentability for long-term rental properties in the area. This score is influenced by the LTR Net ROI of 8.66% and the LTR Rent Growth Rate of 0.0437%. On the other hand, the STR Genie Score is 62, suggesting a higher level of rentability for short-term rental properties. This score is driven by the higher STR Net ROI of 21.14% and the STR Occupancy rate of 58.06%.
Santa Rosa, CA is a city located in Sonoma County, known for its wine culture and beautiful landscapes. The real estate market in Santa Rosa offers a mix of opportunities for both long-term and short-term rental investments. With a 1-Year Price Appreciation Forecast of -1.53%, investors may need to consider the potential impact on property values in the near future.
Considering the higher Genie Score for short-term rentals and the potential for higher returns with an STR Net ROI of 21.14%, Santa Rosa, CA may be more attractive for short-term rental investments. However, investors should also evaluate the market conditions and their investment goals before making a decision. It may be beneficial to diversify your portfolio with a mix of both long-term and short-term rental properties in Santa Rosa, CA.
